Cookies Policy

Click here for Cookie Policy effective before December 1, 2014.

Effective Date: 21st of June, 2016

We use cookies, pixel tags, web beacons, mobile device IDs and similar files or technologies to collect and store the information we automatically collect about your computer, device, and service usage. When you first access the ASKfm website and/or the mobile applications that link to this Cookie Policy (“Services”), it will let you know that we use cookies and, by continuing to use or access the website, you are consenting to our use of cookies and related technologies as described in this policy.

You can find out more about cookies and how to control them in the information below. In this Cookie Policy, we use the term ASKfm ("we", "us" and "our") to refer to Ask.fm Europe Limited.

What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Services before or whether you are a new visitor. They can also help to ensure that ads you see online are more relevant to you and your interests.

There are two broad categories of cookies:

First party cookies, served directly by us to your computer or mobile device. We don’t release the information collected from our own cookies to any third parties, other than to our service providers who assist us in providing the services.
Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance / analytics, advertising and social media purposes.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are 'persistent cookies', meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.

What types of cookies do we use and how do we use them?
The types of cookies used by us and our third-party service providers in connection with the Services are outlined below with further information about each category and the purposes of the cookies used:

Type Of Cookie	What it does
Authentication and preferences	These technologies tell us when you’re logged in, so we can show you the appropriate experience and features. For example, cookies and similar technologies tell us when you are logged in to ASKfm so we can show you relevant and social information when you visit other websites that use our social plugins. We also use this information to understand how you use the Services; to remember information about your browser and your preferences; to remember your settings and other choices you have made. EXAMPLE – these cookies help us remember your preferred language or the country that you are in. We can then provide you with ASKfm content in your preferred language without having to ask you each time you visit ASKfm.
Security and site integrity	These help keep ASKfm services safe and secure. They support or enable security features and help us detect activity that violates our Terms of Use. EXAMPLE – these cookies help protect your account from being accessed by anyone other than you.
Performance / Analytics Cookies	We use performance/analytics cookies to analyze how the website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the website. EXAMPLE - these cookies help us test different versions of our Services to see which particular features or content users prefer. We may also include web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics. We might also optimize and improve your experience on ASKfm by using cookies to see how you interact with our Services, such as when and how often you use them and what links you click on.
Advertising and Tracking Cookies	As you use our website, you will notice that it features advertising. We allow third party advertising companies to place cookies on our website. These cookies enable such companies to track your activity across various sites where they display ads and record your activities so they can show ads that they consider relevant to you as you browse the web. These cookies are anonymous -- they store information about the content you are browsing, but not about who you are. Cookies also allow us and third parties to know whether you've seen an ad or a type of ad, and how long it has been since you've last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.
Other Social Media Cookies	On some pages of our website, third parties that provide applications through our website may set their own anonymous cookies in order to track the success of their applications or customize applications for you. For example, when you share an article using a social media sharing button on our website (e.g., Facebook, Twitter, or Google Plus), the social network that has created the button will record that you have done this. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by ASKfm. Some pages of our website may also contain embedded content, such as video content from YouTube, and these sites may set their own cookies.

The advertising companies we work with generally use cookies and similar technologies as part of their services. When they do so, they often adhere to industry-standard controls that you can use or they may offer other choices as well. To learn more about how advertisers generally use cookies and the choices they offer, you can review the following resources:

We work with advertising companies to help advertisers show people ads based on other websites or apps those people have visited, among other factors. This helps us show you more useful and relevant ads.

To help us better understand how people use our services, we work with a number of analytics partners, including Google Analytics and Flurry Analytics. To find out more about their cookies and the privacy choices they offer, please visit the following links: Google Analytics and Flurry Analytics.

How to control or delete cookies
You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our services.

Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.

If you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links:

When accessing the Services from a mobile application you may also receive tailored in-application ads. Each operating system - iOS, Android and Windows Phone - provides its own instructions on how to prevent the delivery of tailored in-application ads. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of tailored in-application ads. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or operating system or contact the applicable platform operator.

Please note that to the extent advertising technology is integrated into the Services, you may still receive ads even if you opt-out of tailored advertising. In that case, the ads will just not be tailored to your interests.

Need More Information?
If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:

Cookies that have been set in the past
If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Do Not Track Disclosure
We are committed to providing you with meaningful choices about the information collected on our services for third party purposes, and that is why we provide the above opt-out links. However, we do not currently recognize or respond to browser-initiated Do Not Track signals, as the internet industry is still working on Do Not Track standards, implementations and solutions.

Changes to this Policy
We will notify you of any changes by posting the new policy on the Services with a new effective date. If we make a material change to our Cookie Policy, we will take reasonable steps to notify you in advance of the planned change.

Contact us
If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email here or the address provided below:

Ask.fm Europe Limited
Attn: Privacy Officer
Arthur Cox Building, Earlsfort Terrace
Dublin 2, Ireland

Ask.fm Europe Limited is a private limited company incorporated in Ireland with company number 551873 and its registered office at Arthur Cox Building, Earlsfort Terrace, Dublin 2, Ireland. Our VAT number is IE 3323023RH.